Consumer loyalty versus propensity to switch between providers in mature IT markets (the case of mobile phone market)

Gennadi Kazakevitch, Luba Torlina, Sharon Hendricks

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationProceedings of the Ninth Pacific Asia Conference on Information Systems - IT & Value Creation
EditorsChih-Ping Wei, Benjamin Yen
Place of PublicationHong Kong
PublisherThe University of Hong Kong
Pages838 - 851
Number of pages14
ISBN (Print)9889855410
Publication statusPublished - 2005
EventPacific Asia Conference on Information Systems 2005 - Bangkok, Thailand
Duration: 1 Jan 2005 → …
Conference number: 9

Conference

ConferencePacific Asia Conference on Information Systems 2005
Abbreviated titlePACIS 2005
Country/TerritoryThailand
CityBangkok
Period1/01/05 → …

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