Consumer innovativeness influence on really new product adoption

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65 Citations (Scopus)

Original language	English
Pages (from-to)	211 - 217
Number of pages	7
Journal	Australasian Marketing Journal
Volume	20
Issue number	3
DOIs	https://doi.org/10.1016/j.ausmj.2012.02.001
Publication status	Published - 2012

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@article{c81de933d19e4e2b942833f668db6d15,

title = "Consumer innovativeness influence on really new product adoption",

author = "Chao, \{Chih Wei\} and Reid, \{Mike John\} and Mavondo, \{Felix Tinoziva\}",

year = "2012",

doi = "10.1016/j.ausmj.2012.02.001",

language = "English",

volume = "20",

pages = "211 -- 217",

journal = "Australasian Marketing Journal",

issn = "1441-3582",

publisher = "Elsevier",

number = "3",

}

TY - JOUR

T1 - Consumer innovativeness influence on really new product adoption

AU - Chao, Chih Wei

AU - Reid, Mike John

AU - Mavondo, Felix Tinoziva

PY - 2012

Y1 - 2012

U2 - 10.1016/j.ausmj.2012.02.001

DO - 10.1016/j.ausmj.2012.02.001

M3 - Article

SN - 1441-3582

VL - 20

SP - 211

EP - 217

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

IS - 3

ER -