Consumer innovativeness influence on really new product adoption

Chih Wei Chao, Mike John Reid, Felix Tinoziva Mavondo

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)211 - 217
Number of pages7
JournalAustralasian Marketing Journal
Volume20
Issue number3
DOIs
Publication statusPublished - 2012

Cite this

Chao, Chih Wei ; Reid, Mike John ; Mavondo, Felix Tinoziva. / Consumer innovativeness influence on really new product adoption. In: Australasian Marketing Journal. 2012 ; Vol. 20, No. 3. pp. 211 - 217.
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Consumer innovativeness influence on really new product adoption. / Chao, Chih Wei; Reid, Mike John; Mavondo, Felix Tinoziva.

In: Australasian Marketing Journal, Vol. 20, No. 3, 2012, p. 211 - 217.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Consumer innovativeness influence on really new product adoption

AU - Chao, Chih Wei

AU - Reid, Mike John

AU - Mavondo, Felix Tinoziva

PY - 2012

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DO - 10.1016/j.ausmj.2012.02.001

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SP - 211

EP - 217

JO - Australasian Marketing Journal

JF - Australasian Marketing Journal

SN - 1441-3582

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