Consumer co-creation in university selection

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Other

Original language	English
Title of host publication	Proceedings of The Academy of Marketing SIG Marketing in Higher Education
Subtitle of host publication	Contemporary Thought in Higher Education Colloquium
Publication status	Published - 2016
Externally published	Yes
Event	Contemporary Thought in Higher Education Colloquium 2016 - Bournemouth University, Bournemouth, United Kingdom Duration: 27 Apr 2016 → 27 Apr 2016

Conference	Contemporary Thought in Higher Education Colloquium 2016
Country/Territory	United Kingdom
City	Bournemouth
Period	27/04/16 → 27/04/16

Cite this

@inproceedings{2e24e433942b494daaaa2c1337f47819,

title = "Consumer co-creation in university selection",

author = "Dilip Mutum",

year = "2016",

language = "English",

booktitle = "Proceedings of The Academy of Marketing SIG Marketing in Higher Education",

note = "Contemporary Thought in Higher Education Colloquium 2016 ; Conference date: 27-04-2016 Through 27-04-2016",

}