Consumer characteristics and decision states: a study of new product purchase intention

Paul Zhengyuan Wang, Mark Morrison, Harmen Oppewal, David S Waller

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationAdvancing Theory, Maintaining Relevance: Proceedings of the Australian & New Zealand Marketing Academy Conference
EditorsYunus Ali, Maria van Dessel
Place of PublicationBrisbane Qld Australia
PublisherAustralia & New Zealand Marketing Academy (ANZMAC)
Pages1 - 7
Number of pages7
ISBN (Print)174171593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference 2006 - QUT, Brisbane, Australia
Duration: 4 Dec 20066 Dec 2006
Conference number: 11th
http://anzmac.org/conference_archive/2006/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2006
Abbreviated titleANZMAC 2006
Country/TerritoryAustralia
CityBrisbane
Period4/12/066/12/06
Internet address

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