Abstract
Today’s energy consumers are increasingly empowered, yet also potentially overwhelmed, by a growing multitude of choices including new distributed energy “product” offerings such as rooftop solar, smart loads and energy storage, as well as energy service oriented options such as more cost-reflective tariffs, peer-to-peer trading, and virtual power plant participation. This widening range of choices allow consumer self-selection to satisfy individual needs in energy consumption, production, and even energy asset investment. They however must make highly complex choices under considerable technical and financial uncertainty. Fortunately, a growing number of consumer-centric service innovations are now seeking to assist consumers in such decision making. This chapter analyzes the consumer decision-making process and reveals key consumer-centric service models offering simple and no-frill services, customized and personalized solutions, or more fully integrated services.
Original language | English |
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Title of host publication | Consumer, Prosumer, Prosumager |
Subtitle of host publication | How Service Innovations will Disrupt the Utility Business Model |
Editors | Fereidoon Sioshansi |
Place of Publication | London UK |
Publisher | Elsevier - Mosby |
Chapter | 7 |
Pages | 127-151 |
Number of pages | 25 |
ISBN (Electronic) | 9780128168356 |
ISBN (Print) | 9780128168363 |
DOIs | |
Publication status | Published - 2019 |
Externally published | Yes |
Keywords
- Consumer behavior
- Consumer decision making
- Consumer-centric business model
- Energy choice
- Nonutility service