Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand

Michael Kamins, Frank Alpert

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages522 - 522
Number of pages1
Publication statusPublished - 1997
EventAMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia
Duration: 24 Jun 199727 Jun 1997
Conference number: 8th

Conference

ConferenceAMS World Marketing Congress 1997
Abbreviated titleAMS WMC 1997
CountryMalaysia
CityKuala Lumpur
Period24/06/9727/06/97

Cite this

Kamins, M., & Alpert, F. (1997). Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand. 522 - 522. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.