Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand

Michael Kamins, Frank Alpert

Research output: Contribution to conferenceAbstractOther

Original languageEnglish
Pages522 - 522
Number of pages1
Publication statusPublished - 1997
EventAMS World Marketing Congress 1997 - Kuala Lumpur, Malaysia
Duration: 24 Jun 199727 Jun 1997
Conference number: 8th

Conference

ConferenceAMS World Marketing Congress 1997
Abbreviated titleAMS WMC 1997
CountryMalaysia
CityKuala Lumpur
Period24/06/9727/06/97

Cite this

Kamins, M., & Alpert, F. (1997). Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand. 522 - 522. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.
Kamins, Michael ; Alpert, Frank. / Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.1 p.
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title = "Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand",
author = "Michael Kamins and Frank Alpert",
year = "1997",
language = "English",
pages = "522 -- 522",
note = "AMS World Marketing Congress 1997, AMS WMC 1997 ; Conference date: 24-06-1997 Through 27-06-1997",

}

Kamins, M & Alpert, F 1997, 'Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand' AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia, 24/06/97 - 27/06/97, pp. 522 - 522.

Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand. / Kamins, Michael; Alpert, Frank.

1997. 522 - 522 Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand

AU - Kamins, Michael

AU - Alpert, Frank

PY - 1997

Y1 - 1997

M3 - Abstract

SP - 522

EP - 522

ER -

Kamins M, Alpert F. Consumer-Brand Confusion: The Prevalence, Course, and Impact of Misperception of Market Leader and Market Pioneer Brand. 1997. Abstract from AMS World Marketing Congress 1997, Kuala Lumpur, Malaysia.