Consumer Behaviour: Asia-Pacific Edition

Wayne Hoyer, Deborah MacInnis, Rik Pieters, Eugene Yue-Hin Chan, Gavin Northey

Research output: Book/ReportTextbookOther

Abstract

Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.
Original languageEnglish
PublisherCengage Learning
Number of pages544
ISBN (Print)9780170362016
Publication statusPublished - 2017

Cite this

Hoyer, W., MacInnis, D., Pieters, R., Chan, E. Y-H., & Northey, G. (2017). Consumer Behaviour: Asia-Pacific Edition. Cengage Learning.