Consumer Behaviour

Leon G Schiffman, David Bednall, Judith Watson, Leslie Lazar Kanuk

Research output: Book/ReportBookOther

Original languageEnglish
Place of PublicationSydney NSW Australia
PublisherPrentice-Hall
Number of pages660
ISBN (Print)7248 02207
Publication statusPublished - 1997

Cite this

Schiffman, L. G., Bednall, D., Watson, J., & Kanuk, L. L. (1997). Consumer Behaviour. Prentice-Hall.