Construct Validity of Market Orientation: Do People in Different Industries Share the Same Meaning?

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review

Original language	English
Title of host publication	Developments in Australasian Marketing
Place of Publication	Connecticut USA
Publisher	JAI Press
Pages	29 - 44
Number of pages	16
ISBN (Print)	0-7623-0636-X
Publication status	Published - 2000

Cite this

@inbook{1358a4adeac9477986a6b106ca76db5d,

title = "Construct Validity of Market Orientation: Do People in Different Industries Share the Same Meaning?",

author = "Conduit, {Jodie Louise} and Mavondo, {Felix T}",

year = "2000",

language = "English",

isbn = "0-7623-0636-X",

pages = "29 -- 44",

booktitle = "Developments in Australasian Marketing",

publisher = "JAI Press",

address = "United States of America",

}