Construct Validity of Market Orientation: Do People in Different Industries Share the Same Meaning?

Jodie Louise Conduit, Felix T Mavondo

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationDevelopments in Australasian Marketing
Place of PublicationConnecticut USA
PublisherJAI Press
Pages29 - 44
Number of pages16
ISBN (Print)0-7623-0636-X
Publication statusPublished - 2000

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