Connected feminists: foregrounding the interpersonal in connective action

New social movement theories have been developed to address the organisational structures of activism in the age of digital platforms, but have tended to focus on structural questions rather than interpersonal dynamics. This paper engages with Bennett and Segerberg’s theory of connective action but uses a feminist lens to foreground the interpersonal dynamics between digitally equipped activists to develop a uniquely feminist account of connective action. It draws on Jo Freeman’s ‘tyranny of structurelessness’ to illustrate how informal organisation pervades new forms of connective action and continues to hamper the feminist movement. However, it also introduces and identifies the ‘feminist manager’ as an attempt to address the problematic practices of structurelessness and informality, and paves the way for consciously recognising the organisational structures required to advance the movement beyond consciousness-raising initiatives.