Complicating consumption of a ritual artifact: The wedding gown

Katherine Sykes; Janice Valerie Fordyce Brace-Govan

Complicating consumption of a ritual artifact: The wedding gown

Katherine Sykes, Janice Valerie Fordyce Brace-Govan

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing
Editors	Shona Bettany, Susan Dobscha, Lisa O'Malley, Andrea Prothero
Place of Publication	US
Publisher	Association for Consumer Research
Pages	212 - 231
Number of pages	20
Publication status	Published - 2008
Event	ACR Conference on Gender, Marketing, and Consumer Behaviour - Boston MA USA, US Duration: 1 Jan 2008 → …

Conference

Conference	ACR Conference on Gender, Marketing, and Consumer Behaviour
City	US
Period	1/01/08 → …

Cite this

Sykes, K., & Brace-Govan, J. V. F. (2008). Complicating consumption of a ritual artifact: The wedding gown. In S. Bettany, S. Dobscha, L. O'Malley, & A. Prothero (Eds.), Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing (pp. 212 - 231). Association for Consumer Research.

Sykes, Katherine ; Brace-Govan, Janice Valerie Fordyce. / Complicating consumption of a ritual artifact: The wedding gown. Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing. editor / Shona Bettany ; Susan Dobscha ; Lisa O'Malley ; Andrea Prothero. US : Association for Consumer Research, 2008. pp. 212 - 231

@inproceedings{c258b09286b9497587f13193a6b27429,

title = "Complicating consumption of a ritual artifact: The wedding gown",

author = "Katherine Sykes and Brace-Govan, {Janice Valerie Fordyce}",

year = "2008",

language = "English",

pages = "212 -- 231",

editor = "Shona Bettany and Susan Dobscha and Lisa O'Malley and Andrea Prothero",

booktitle = "Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing",

publisher = "Association for Consumer Research",

note = "ACR Conference on Gender, Marketing, and Consumer Behaviour ; Conference date: 01-01-2008",

}

Sykes, K & Brace-Govan, JVF 2008, Complicating consumption of a ritual artifact: The wedding gown. in S Bettany, S Dobscha, L O'Malley & A Prothero (eds), Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing. Association for Consumer Research, US, pp. 212 - 231, ACR Conference on Gender, Marketing, and Consumer Behaviour, US, 1/01/08.

Complicating consumption of a ritual artifact: The wedding gown. / Sykes, Katherine; Brace-Govan, Janice Valerie Fordyce.

Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing. ed. / Shona Bettany; Susan Dobscha; Lisa O'Malley; Andrea Prothero. US : Association for Consumer Research, 2008. p. 212 - 231.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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EP - 231

BT - Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing

A2 - Bettany, Shona

A2 - Dobscha, Susan

A2 - O'Malley, Lisa

A2 - Prothero, Andrea

PB - Association for Consumer Research

CY - US

T2 - ACR Conference on Gender, Marketing, and Consumer Behaviour

Y2 - 1 January 2008

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Sykes K, Brace-Govan JVF. Complicating consumption of a ritual artifact: The wedding gown. In Bettany S, Dobscha S, O'Malley L, Prothero A, editors, Proceedings of the 9th ACR Conference on Gender, Marketing, and Consumer Behavior - Moving Beyond Binary Oppositions: Exploring the Tapestry of Gender in Consumer Research and Marketing. US: Association for Consumer Research. 2008. p. 212 - 231