Competitor-oriented objectives: The myth of market share

J Scott Armstrong, Kesten C Green

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)117 - 136
Number of pages20
JournalInternational Journal of Business
Volume12
Issue number1
Publication statusPublished - 2007

Cite this

Armstrong, J. S., & Green, K. C. (2007). Competitor-oriented objectives: The myth of market share. International Journal of Business, 12(1), 117 - 136.