Competitive advantage through sponsorship: a conceptual model and research propositions

John Fahy, Francis John Damien Farrelly, Pascale G Quester

Research output: Contribution to journalArticleResearchpeer-review

Original languageEnglish
Pages (from-to)1013 - 1030
Number of pages18
JournalEuropean Journal of Marketing
Volume38
Issue number8
Publication statusPublished - 2004

Cite this

Fahy, J., Farrelly, F. J. D., & Quester, P. G. (2004). Competitive advantage through sponsorship: a conceptual model and research propositions. European Journal of Marketing, 38(8), 1013 - 1030.