Competitive advantage through sponsorship: a conceptual model and research propositions

John Fahy, Francis John Damien Farrelly, Pascale G Quester

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	1013 - 1030
Number of pages	18
Journal	European Journal of Marketing
Volume	38
Issue number	8
Publication status	Published - 2004

Cite this

@article{413434fef40b4e69b2481c5be8bb9b8a,

title = "Competitive advantage through sponsorship: a conceptual model and research propositions",

author = "John Fahy and Farrelly, {Francis John Damien} and Quester, {Pascale G}",

year = "2004",

language = "English",

volume = "38",

pages = "1013 -- 1030",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Group Publishing Limited",

number = "8",

}