TY - BOOK
T1 - Communication theory
T2 - Media, technology, society
AU - Holmes, David
N1 - Publisher Copyright:
© David Holmes 2005.
PY - 2005/1/1
Y1 - 2005/1/1
N2 - This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ‘first media age’ of broadcast with the ‘second media age’ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
AB - This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive media environment. The author contrasts the ‘first media age’ of broadcast with the ‘second media age’ of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities).
UR - http://www.scopus.com/inward/record.url?scp=84950144723&partnerID=8YFLogxK
U2 - 10.4135/9781446220733
DO - 10.4135/9781446220733
M3 - Book
AN - SCOPUS:84950144723
SN - 9780761970705
BT - Communication theory
PB - SAGE Publications Ltd
ER -