Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research

Martin Meißner, Jella Pfeiffer, Thies Pfeiffer, Harmen Oppewal

Department of Marketing

Research output: Contribution to journal › Article › Research › peer-review

136 Citations (Scopus)

1 results
- Title(descending)

Business Behavioural Laboratory (MBBL)
Kim Miller (Manager) & Hue Pham (Manager)
Facility/equipment: Facility