Colour Preferences in Interior Design Environments for Middle Eastern Tourists in Smart Cities

Mohammad Kamal, Rahinah Ibrahim, Noranita Mansor, Ali Rashidi

Research output: Contribution to conferenceAbstractpeer-review


The colours in interior design traditionally represent theoretical colour schemes, theories, and meanings that translate into experience, materials, and surfaces. This paper is part of a larger research on colour psychology and meaning based on cultural preferences of Middle Eastern tourists who are visiting Malaysia. The purpose is for guiding the design of an appropriate environment for them in smart cities. This paper reports on the first part of the survey research methodology covering colour preferences of the sample population of 419 respondents. This study had reviewed literature on colour design psychology, colour of interior design, and colour design environment before using a survey research methodology to determine the expected psychological effects of colours in interior design spaces among Middle Eastern tourists who were visiting Malaysia. Images of four interior colour palettes were shown to Middle Eastern tourists at random after which they would complete a questionnaire. The study found the most preferred colour palette for Middle Eastern tourists has low value contrast (4.5/5.4), and medium chroma contrast (10.3/10.1). In comparison with selected cultures, these Middle Eastern colour characteristics are similar to the Americans, while they differ much from English, Japanese and Korean cultures. Besides guiding interior designers from different cultures to design the built environment for other cultures, this study is significant in supporting the development of tourism in smart cities. The results will also help hotel owners and operators in different cultural context for making affordable changes in their hospitality facilities due to influx of seasonal tourism activities. Results of this study are significant to guide interior designers and architects in designing culture-based living environment in smart cities.
Original languageEnglish
Number of pages2
Publication statusPublished - 2019
Externally publishedYes
Event2nd International Conference on Resilient and Responsible Architecture and Urbanism - Sepang, Malaysia
Duration: 5 Nov 20197 Nov 2019


Conference2nd International Conference on Resilient and Responsible Architecture and Urbanism

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