Colour and product choice: a study of gender roles

Nelson Oly Ndubisi, Debby Funk

Research output: Contribution to journal › Article › Research › peer-review

Cite this

@article{413d0d2654304a2687729a44f24577b9,

title = "Colour and product choice: a study of gender roles",

author = "Ndubisi, {Nelson Oly} and Debby Funk",

year = "2006",

language = "English",

volume = "29",

pages = "41 -- 52",

journal = "Management Research News",

issn = "0140-9174",

publisher = "Emerald Group Publishing Limited",

number = "1/2",

}