Cognitive evaluation: prompts used to measure sponsorship awareness

John A Tripodi, Martin Hirons, David Hugh Blore Bednall, Max Sutherland

Research output: Contribution to journalArticleResearchpeer-review

60 Citations (Scopus)
Original languageEnglish
Pages (from-to)435 - 455
Number of pages21
JournalInternational Journal of Market Research
Volume45
Issue number4
Publication statusPublished - 2003

Cite this