Original language | English |
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Pages (from-to) | 435 - 455 |
Number of pages | 21 |
Journal | International Journal of Market Research |
Volume | 45 |
Issue number | 4 |
Publication status | Published - 2003 |
Cognitive evaluation: prompts used to measure sponsorship awareness
John A Tripodi, Martin Hirons, David Hugh Blore Bednall, Max Sutherland
Research output: Contribution to journal › Article › Research › peer-review
63
Citations
(Scopus)