Cognitive evaluation: prompts used to measure sponsorship awareness

John A Tripodi, Martin Hirons, David Hugh Blore Bednall, Max Sutherland

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	435 - 455
Number of pages	21
Journal	International Journal of Market Research
Volume	45
Issue number	4
Publication status	Published - 2003

Cite this

@article{0a0072ead509425184ed21d80cddaf42,

title = "Cognitive evaluation: prompts used to measure sponsorship awareness",

author = "Tripodi, {John A} and Martin Hirons and Bednall, {David Hugh Blore} and Max Sutherland",

year = "2003",

language = "English",

volume = "45",

pages = "435 -- 455",

journal = "International Journal of Market Research",

issn = "1470-7853",

publisher = "World Advertising Research Center",

number = "4",

}