Cognitive Dissonance: Development of a Multiple Item Scale

Lester W Johnson, Jillian C Sweeney, Geoffrey N Soutar, Douglas R Hausknecht

    Research output: Contribution to conferenceAbstract

    Original languageEnglish
    Pages2542 - 2544
    Number of pages3
    Publication statusPublished - 1998
    EventAustralian New Zealand Marketing Academy Conference - Dunedin New Zealand, Dunedin New Zealand
    Duration: 30 Nov 19982 Dec 1998

    Conference

    ConferenceAustralian New Zealand Marketing Academy Conference
    CityDunedin New Zealand
    Period30/11/982/12/98

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