Co-creating value in renewable energy markets: Issues and challenges for marketers working in trans-disciplinary teams

Victoria Little, Seung Hee Lee (Editor), Morgan Miles, Denise Conroy

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1274 - 1278
Number of pages5
Publication statusPublished - 2012
EventGlobal Marketing Conference 2012 - Seoul Republic of Korea, Gyeongnam Republic of Korea
Duration: 19 Jul 201222 Jul 2012


ConferenceGlobal Marketing Conference 2012
CityGyeongnam Republic of Korea

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