Clinching happy deals: an investigation of the buyer-supplier relationship within the Australian fresh produce industry

Melina M Parker, Kerrie Christine Bridson

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationMarketing Across Borders and Boundaries: Proceedings of the 2003 World Marketing Congress
EditorsJ Lewin
Place of PublicationPerth WA Australia
PublisherAcademy of Marketing Science
Pages1 - 5
Number of pages5
ISBN (Print)093783061
Publication statusPublished - 2003
EventAMS World Marketing Congress 2003: Marketing Across Borders and Boundaries - Perth, Australia
Duration: 11 Jun 200314 Jun 2003

Conference

ConferenceAMS World Marketing Congress 2003
CountryAustralia
CityPerth
Period11/06/0314/06/03

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