Citations as a currency: Every performance measure creates its own behaviour. Commentary on the Soutar, Wilkinson, & Young article.

Research output: Contribution to journalComment / DebateOther


This commentary discusses how citations, when adopted as benchmarks, influence publication and assessment behaviours of researchers and institutions. It compares benchmarking based on Google Scholar with current research assessment practices, as exemplified by the ERA assessment in Australia. It then discusses the role of journals in the codifying and dissemination of knowledge and how the adoption of citation based assessment changes the status of citations and changes citation behaviours. It is concluded that journals will continue to be important as an intermediary in knowledge creation.

Original languageEnglish
Pages (from-to)162-164
Number of pages3
JournalAustralasian Marketing Journal
Issue number2
Publication statusPublished - 1 May 2015


  • Citation behaviour
  • ERA (Excellence of Research for Australia)
  • Google Scholar
  • Journal status
  • Publication behaviour
  • Research assessment

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