Church marketing: The effect of market orientation on perceived benefits and church participation

Riza Mulyanegara, Yelena Tsarenko, Felix Mavondo

Research output: Contribution to journalArticleResearchpeer-review

5 Citations (Scopus)
Original languageEnglish
Pages (from-to)60 - 82
Number of pages23
JournalServices Marketing Quarterly
Volume32
Issue number1
DOIs
Publication statusPublished - 2011

Cite this