Church marketing: The effect of market orientation on perceived benefits and church participation

Riza Mulyanegara, Yelena Tsarenko, Felix Mavondo

Research output: Contribution to journalArticleResearchpeer-review

3 Citations (Scopus)
Original languageEnglish
Pages (from-to)60 - 82
Number of pages23
JournalServices Marketing Quarterly
Volume32
Issue number1
DOIs
Publication statusPublished - 2011

Cite this

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title = "Church marketing: The effect of market orientation on perceived benefits and church participation",
author = "Riza Mulyanegara and Yelena Tsarenko and Felix Mavondo",
year = "2011",
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pages = "60 -- 82",
journal = "Services Marketing Quarterly",
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Church marketing: The effect of market orientation on perceived benefits and church participation. / Mulyanegara, Riza; Tsarenko, Yelena; Mavondo, Felix.

In: Services Marketing Quarterly, Vol. 32, No. 1, 2011, p. 60 - 82.

Research output: Contribution to journalArticleResearchpeer-review

TY - JOUR

T1 - Church marketing: The effect of market orientation on perceived benefits and church participation

AU - Mulyanegara, Riza

AU - Tsarenko, Yelena

AU - Mavondo, Felix

PY - 2011

Y1 - 2011

U2 - 10.1080/15332969.2011.533100

DO - 10.1080/15332969.2011.533100

M3 - Article

VL - 32

SP - 60

EP - 82

JO - Services Marketing Quarterly

JF - Services Marketing Quarterly

SN - 1533-2969

IS - 1

ER -