Abstract
Technological advancements and market competition in the smart phone business are becoming more evident. In this article, we examine the decisional deliberation of the mobile application operating system (OS), to epitomize the development of the smart phone technology and its market. Specifically, we consider the OS vendor's market strategy, the preferences of individual and corporate buyers and the inclinations of mobile application developers in general when making decisional choices for OS adoption. It is through this analysis of the various factors and their current developments that we seek to inform organizational managers and/or individual developers on choosing the appropriate smart phone OSs. In order to evaluate the smart phone OSs we present a benchmark method based on six dimensions, namely: security, individual and organization buyer choice, market growth, ease of implementation and net revenue.
| Original language | English |
|---|---|
| Title of host publication | ICEC 2010 - Proceedings of the 12th International Conference on Electronic Commerce |
| Subtitle of host publication | Roadmap for the Future of Electronic Business |
| Pages | 146-152 |
| Number of pages | 7 |
| DOIs | |
| Publication status | Published - 2010 |
| Externally published | Yes |
| Event | International Conference on Electronic Commerce 2010 - Honolulu, United States of America Duration: 2 Aug 2010 → 4 Aug 2010 Conference number: 12th |
Conference
| Conference | International Conference on Electronic Commerce 2010 |
|---|---|
| Abbreviated title | ICEC 2010 |
| Country/Territory | United States of America |
| City | Honolulu |
| Period | 2/08/10 → 4/08/10 |
Keywords
- Buyer's choice
- Market development
- Market growth potential
- Mobile commerce
- Operating systems
- Security
- Smart phone
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