Channel management strategy in the eCommerce environment - A portfolio management approach

Timothy H Jung, Panos Louvieris, Harmen Oppewal

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationInformation and Communication Technologies in Tourism 2002: Proceedings of the International Conference in Innsbruck, Austria, 2002
EditorsKarl W Wober, Andrew J Frew, Martin Hitz
Place of PublicationUnited States
Pages17 - 26
Number of pages10
ISBN (Print)3211837809
Publication statusPublished - 2002
Externally publishedYes

Cite this