Channel benefits portfolio management in the eBusiness era

Panos Louvieris, Harmen Oppewal

Research output: Contribution to journalArticleResearchpeer-review

7 Citations (Scopus)
Original languageEnglish
Pages (from-to)257 - 264
Number of pages8
JournalQualitative Market Research
Volume7
Issue number4
DOIs
Publication statusPublished - 2004

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