Original language | English |
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Title of host publication | Reputation, Responsibility, Relevance: Australia & New Zealand Marketing Academy (ANZMAC) 2007 Conference Proceedings |
Editors | Maree Thyne, Kenneth R Deans, Juergen Gnoth |
Place of Publication | Dunedin New Zealand |
Publisher | Australia & New Zealand Marketing Academy (ANZMAC) |
Pages | 1679 - 1686 |
Number of pages | 8 |
ISBN (Print) | 9781877156299 |
Publication status | Published - 2007 |
Event | Australian and New Zealand Marketing Academy Conference 2007 - University of Otago, Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 Conference number: 12th http://anzmac.org/conference_archive/2007/ |
Conference
Conference | Australian and New Zealand Marketing Academy Conference 2007 |
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Abbreviated title | ANZMAC 2007 |
Country/Territory | New Zealand |
City | Dunedin |
Period | 3/12/07 → 5/12/07 |
Other | Theme: 3Rs - Reputation, Responsibility & Relevance |
Internet address |