Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

Research output: Contribution to journal › Article › Research › peer-review

67 Citations (Scopus)

Original language	English
Pages (from-to)	1016 - 1026
Number of pages	11
Journal	Industrial Marketing Management
Volume	35
Issue number	8
DOIs	https://doi.org/10.1016/j.indmarman.2006.05.006
Publication status	Published - 2006

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@article{452c8366920a4ae38119063bc802161e,

title = "Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships",

author = "Farrelly, \{Francis John Damien\} and Quester, \{Pascale G\} and Richard Burton",

year = "2006",

doi = "10.1016/j.indmarman.2006.05.006",

language = "English",

volume = "35",

pages = "1016 -- 1026",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "8",

}

TY - JOUR

T1 - Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

AU - Farrelly, Francis John Damien

AU - Quester, Pascale G

AU - Burton, Richard

PY - 2006

Y1 - 2006

U2 - 10.1016/j.indmarman.2006.05.006

DO - 10.1016/j.indmarman.2006.05.006

M3 - Article

SN - 0019-8501

VL - 35

SP - 1016

EP - 1026

JO - Industrial Marketing Management

JF - Industrial Marketing Management

IS - 8

ER -