Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

Francis John Damien Farrelly, Pascale G Quester, Richard Burton

Research output: Contribution to journalArticleResearchpeer-review

46 Citations (Scopus)
Original languageEnglish
Pages (from-to)1016 - 1026
Number of pages11
JournalIndustrial Marketing Management
Volume35
Issue number8
Publication statusPublished - 2006

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