Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships

Francis John Damien Farrelly, Pascale G Quester, Richard Burton

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	1016 - 1026
Number of pages	11
Journal	Industrial Marketing Management
Volume	35
Issue number	8
Publication status	Published - 2006

Cite this

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title = "Changes in sponsorship value: Competencies and capabilities of successful sponsorship relationships",

author = "Farrelly, {Francis John Damien} and Quester, {Pascale G} and Richard Burton",

year = "2006",

language = "English",

volume = "35",

pages = "1016 -- 1026",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier",

number = "8",

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TY - JOUR

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AU - Farrelly, Francis John Damien

AU - Quester, Pascale G

AU - Burton, Richard

PY - 2006

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M3 - Article

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VL - 35

SP - 1016

EP - 1026

JO - Industrial Marketing Management

JF - Industrial Marketing Management

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