Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers

Michael B Beverland; Adam Lindgreen

Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers

Michael B Beverland, Adam Lindgreen

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry
Editors	J H Trienekens, S W F Omta
Place of Publication	Wageningen Netherland
Publisher	Wageningen Academic Publishers
Pages	547 - 554
Number of pages	8
ISBN (Print)	9076998094
Publication status	Published - 2002
Event	Paradoxes in Food Chains and Networks - Noordwijk The Netherlands, Wageningen Netherland Duration: 1 Jan 2002 → …

Conference

Conference	Paradoxes in Food Chains and Networks
City	Wageningen Netherland
Period	1/01/02 → …

Cite this

Beverland, Michael B ; Lindgreen, Adam. / Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers. Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. editor / J H Trienekens ; S W F Omta. Wageningen Netherland : Wageningen Academic Publishers, 2002. pp. 547 - 554

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title = "Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers",

author = "Beverland, {Michael B} and Adam Lindgreen",

year = "2002",

language = "English",

isbn = "9076998094",

pages = "547 -- 554",

editor = "Trienekens, {J H} and Omta, {S W F}",

booktitle = "Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry",

publisher = "Wageningen Academic Publishers",

note = "Paradoxes in Food Chains and Networks ; Conference date: 01-01-2002",

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Beverland, MB & Lindgreen, A 2002, Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers. in JH Trienekens & SWF Omta (eds), Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. Wageningen Academic Publishers, Wageningen Netherland, pp. 547 - 554, Paradoxes in Food Chains and Networks, Wageningen Netherland, 1/01/02.

Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers. / Beverland, Michael B; Lindgreen, Adam.

Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry. ed. / J H Trienekens; S W F Omta. Wageningen Netherland : Wageningen Academic Publishers, 2002. p. 547 - 554.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

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AU - Beverland, Michael B

AU - Lindgreen, Adam

PY - 2002

Y1 - 2002

M3 - Conference Paper

SN - 9076998094

SP - 547

EP - 554

BT - Proceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry

A2 - Trienekens, J H

A2 - Omta, S W F

PB - Wageningen Academic Publishers

CY - Wageningen Netherland

T2 - Paradoxes in Food Chains and Networks

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