Changes in marketing's context, and the choice of marketing strategies: Practical implications for managers

Michael B Beverland, Adam Lindgreen

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationProceedings of the 5th International Conference on Chain & Network Management in Agribusiness and the Food Industry
EditorsJ H Trienekens, S W F Omta
Place of PublicationWageningen Netherland
PublisherWageningen Academic Publishers
Pages547 - 554
Number of pages8
ISBN (Print)9076998094
Publication statusPublished - 2002
EventParadoxes in Food Chains and Networks - Noordwijk The Netherlands, Wageningen Netherland
Duration: 1 Jan 2002 → …


ConferenceParadoxes in Food Chains and Networks
CityWageningen Netherland
Period1/01/02 → …

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