Abstract
This study drawing on regulatory focus theory examines whether CEO’s promotion and prevention focus, a personality trait, is associated with customer satisfaction, and whether marketing strategic decisions mediates this relationship. In addition, this research also examines the moderating role of CEO’s promotion focus on the relationship between customer satisfaction and firm value. Using 386 firm year observation of various industries via the Compustat database between 2001 and 2018, and Seemingly Unrelated Regression (SUR) estimations for the data analysis, we show that CEO’s promotion focus (prevention focus) is likely to increase (decrease) advertising and R&D expenditure, and subsequently increase (decrease) customer satisfaction and firm value. Furthermore, firms with higher CEO’s promotion focus may enhance the impact of customer satisfaction on firm value. This research provides new insights about the impact of CEO’s regulatory focus thus adding to the organizational behavior and customer satisfaction literature.
| Original language | English |
|---|---|
| Title of host publication | British Academy of Management (BAM) Conference 2022 |
| Publisher | British Academy of Management |
| Pages | 1-5 |
| Number of pages | 5 |
| Publication status | Published - 2022 |
| Event | British Academy of Management Conference 2022 - The University of Manchester, Manchester, United Kingdom Duration: 31 Aug 2022 → 2 Sep 2022 |
Conference
| Conference | British Academy of Management Conference 2022 |
|---|---|
| Abbreviated title | BAM 2022 |
| Country/Territory | United Kingdom |
| City | Manchester |
| Period | 31/08/22 → 2/09/22 |