CEO brand orientation: Does it impact organisational performance?

Michael Thomas Ewing, Julie Napoli, Lydia Elisabeth Windisch

Research output: Contribution to conferenceOther

Original languageEnglish
Pages1 - 10
Number of pages10
Publication statusPublished - 2008
EventThought Leaders International Conference on Brand Management - Birmingham UK
Duration: 15 Apr 200816 Apr 2008

Conference

ConferenceThought Leaders International Conference on Brand Management
Period15/04/0816/04/08

Cite this

Ewing, M. T., Napoli, J., & Windisch, L. E. (2008). CEO brand orientation: Does it impact organisational performance?. 1 - 10. Thought Leaders International Conference on Brand Management, .
Ewing, Michael Thomas ; Napoli, Julie ; Windisch, Lydia Elisabeth. / CEO brand orientation: Does it impact organisational performance?. Thought Leaders International Conference on Brand Management, .10 p.
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title = "CEO brand orientation: Does it impact organisational performance?",
author = "Ewing, {Michael Thomas} and Julie Napoli and Windisch, {Lydia Elisabeth}",
year = "2008",
language = "English",
pages = "1 -- 10",
note = "Thought Leaders International Conference on Brand Management ; Conference date: 15-04-2008 Through 16-04-2008",

}

Ewing, MT, Napoli, J & Windisch, LE 2008, 'CEO brand orientation: Does it impact organisational performance?' Thought Leaders International Conference on Brand Management, 15/04/08 - 16/04/08, pp. 1 - 10.

CEO brand orientation: Does it impact organisational performance? / Ewing, Michael Thomas; Napoli, Julie; Windisch, Lydia Elisabeth.

2008. 1 - 10 Thought Leaders International Conference on Brand Management, .

Research output: Contribution to conferenceOther

TY - CONF

T1 - CEO brand orientation: Does it impact organisational performance?

AU - Ewing, Michael Thomas

AU - Napoli, Julie

AU - Windisch, Lydia Elisabeth

PY - 2008

Y1 - 2008

M3 - Other

SP - 1

EP - 10

ER -

Ewing MT, Napoli J, Windisch LE. CEO brand orientation: Does it impact organisational performance?. 2008. Thought Leaders International Conference on Brand Management, .