Celebrity Endorsers who Fall from Grace

Anthony Collings, David Hb Bednall

Research output: Contribution to conferenceAbstractOther

Original languageEnglish
Pages164 - 169
Number of pages6
Publication statusPublished - 1998
EventAust. New Zealand Marketing Academy Conf. 98 - Dunedin NZ, Dunedin New Zealand
Duration: 1 Jan 1998 → …

Conference

ConferenceAust. New Zealand Marketing Academy Conf. 98
CityDunedin New Zealand
Period1/01/98 → …

Cite this

Collings, A., & Bednall, D. H. (1998). Celebrity Endorsers who Fall from Grace. 164 - 169. Abstract from Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, .
Collings, Anthony ; Bednall, David Hb. / Celebrity Endorsers who Fall from Grace. Abstract from Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, .6 p.
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title = "Celebrity Endorsers who Fall from Grace",
author = "Anthony Collings and Bednall, {David Hb}",
year = "1998",
language = "English",
pages = "164 -- 169",
note = "Aust. New Zealand Marketing Academy Conf. 98 ; Conference date: 01-01-1998",

}

Collings, A & Bednall, DH 1998, 'Celebrity Endorsers who Fall from Grace' Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, 1/01/98, pp. 164 - 169.

Celebrity Endorsers who Fall from Grace. / Collings, Anthony; Bednall, David Hb.

1998. 164 - 169 Abstract from Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, .

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Celebrity Endorsers who Fall from Grace

AU - Collings, Anthony

AU - Bednall, David Hb

PY - 1998

Y1 - 1998

M3 - Abstract

SP - 164

EP - 169

ER -

Collings A, Bednall DH. Celebrity Endorsers who Fall from Grace. 1998. Abstract from Aust. New Zealand Marketing Academy Conf. 98, Dunedin New Zealand, .