Celebrity Endorsers who Fall from Grace

Anthony Collings, David Hb Bednall

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages164 - 169
Number of pages6
Publication statusPublished - 1998
EventAust. New Zealand Marketing Academy Conf. 98 - Dunedin NZ, Dunedin New Zealand
Duration: 1 Jan 1998 → …

Conference

ConferenceAust. New Zealand Marketing Academy Conf. 98
CityDunedin New Zealand
Period1/01/98 → …

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