| Original language | English |
|---|---|
| Publication status | Published - 2017 |
| Event | International Consumer-Brand Relationships Conference - Porto, Portugal Duration: 18 May 2017 → 20 May 2017 http://www.consumerbrandrelationships.com/#/ |
Conference
| Conference | International Consumer-Brand Relationships Conference |
|---|---|
| Country | Portugal |
| City | Porto |
| Period | 18/05/17 → 20/05/17 |
| Internet address |
Cite this
Ilicic, J., Baxter, S., & Kulczynski, A. (2017). Celebrity attachment and endorsed brand attachment: The moderating role of age. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.
@conference{b842728103ff4298b1bc5ccfe4a3af90,
title = "Celebrity attachment and endorsed brand attachment: The moderating role of age",
author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",
year = "2017",
language = "English",
note = "International Consumer-Brand Relationships Conference ; Conference date: 18-05-2017 Through 20-05-2017",
url = "http://www.consumerbrandrelationships.com/#/",
}
Ilicic, J, Baxter, S & Kulczynski, A 2017, 'Celebrity attachment and endorsed brand attachment: The moderating role of age' International Consumer-Brand Relationships Conference, Porto, Portugal, 18/05/17 - 20/05/17, .
Celebrity attachment and endorsed brand attachment: The moderating role of age. / Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia.
2017. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.Research output: Contribution to conference › Abstract › Other › peer-review
TY - CONF
T1 - Celebrity attachment and endorsed brand attachment: The moderating role of age
AU - Ilicic, Jasmina
AU - Baxter, Stacey
AU - Kulczynski, Alicia
PY - 2017
Y1 - 2017
M3 - Abstract
ER -
Ilicic J, Baxter S, Kulczynski A. Celebrity attachment and endorsed brand attachment: The moderating role of age. 2017. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.