Celebrity attachment and endorsed brand attachment: The moderating role of age

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2017
Event	International Consumer-Brand Relationships Conference - Porto, Portugal Duration: 18 May 2017 → 20 May 2017 http://www.consumerbrandrelationships.com/#/

Conference	International Consumer-Brand Relationships Conference
Country/Territory	Portugal
City	Porto
Period	18/05/17 → 20/05/17
Internet address	http://www.consumerbrandrelationships.com/#/

Cite this

@conference{b842728103ff4298b1bc5ccfe4a3af90,

title = "Celebrity attachment and endorsed brand attachment: The moderating role of age",

author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",

year = "2017",

language = "English",

note = "International Consumer-Brand Relationships Conference ; Conference date: 18-05-2017 Through 20-05-2017",

url = "http://www.consumerbrandrelationships.com/#/",

}