Celebrity attachment and endorsed brand attachment: The moderating role of age

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstract

Original languageEnglish
Publication statusPublished - 2017
EventInternational Consumer-Brand Relationships Conference - Porto, Portugal
Duration: 18 May 201720 May 2017
http://www.consumerbrandrelationships.com/#/

Conference

ConferenceInternational Consumer-Brand Relationships Conference
CountryPortugal
CityPorto
Period18/05/1720/05/17
Internet address

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