Celebrity attachment and endorsed brand attachment: The moderating role of age

Jasmina Ilicic, Stacey Baxter, Alicia Kulczynski

Research output: Contribution to conferenceAbstractOtherpeer-review

Original languageEnglish
Publication statusPublished - 2017
EventInternational Consumer-Brand Relationships Conference - Porto, Portugal
Duration: 18 May 201720 May 2017
http://www.consumerbrandrelationships.com/#/

Conference

ConferenceInternational Consumer-Brand Relationships Conference
CountryPortugal
CityPorto
Period18/05/1720/05/17
Internet address

Cite this

Ilicic, J., Baxter, S., & Kulczynski, A. (2017). Celebrity attachment and endorsed brand attachment: The moderating role of age. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.
Ilicic, Jasmina ; Baxter, Stacey ; Kulczynski, Alicia. / Celebrity attachment and endorsed brand attachment: The moderating role of age. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.
@conference{b842728103ff4298b1bc5ccfe4a3af90,
title = "Celebrity attachment and endorsed brand attachment: The moderating role of age",
author = "Jasmina Ilicic and Stacey Baxter and Alicia Kulczynski",
year = "2017",
language = "English",
note = "International Consumer-Brand Relationships Conference ; Conference date: 18-05-2017 Through 20-05-2017",
url = "http://www.consumerbrandrelationships.com/#/",

}

Ilicic, J, Baxter, S & Kulczynski, A 2017, 'Celebrity attachment and endorsed brand attachment: The moderating role of age' International Consumer-Brand Relationships Conference, Porto, Portugal, 18/05/17 - 20/05/17, .

Celebrity attachment and endorsed brand attachment: The moderating role of age. / Ilicic, Jasmina; Baxter, Stacey; Kulczynski, Alicia.

2017. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.

Research output: Contribution to conferenceAbstractOtherpeer-review

TY - CONF

T1 - Celebrity attachment and endorsed brand attachment: The moderating role of age

AU - Ilicic, Jasmina

AU - Baxter, Stacey

AU - Kulczynski, Alicia

PY - 2017

Y1 - 2017

M3 - Abstract

ER -

Ilicic J, Baxter S, Kulczynski A. Celebrity attachment and endorsed brand attachment: The moderating role of age. 2017. Abstract from International Consumer-Brand Relationships Conference, Porto, Portugal.