Original language | English |
---|---|
Title of host publication | Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising |
Editors | Micael Dahlen, Sara Rosengren, Shintaro Okazaki |
Place of Publication | Wiesbaden Germany |
Publisher | Springer Gabler |
Pages | 103 - 114 |
Number of pages | 12 |
ISBN (Print) | 9783658023645 |
Publication status | Published - 2013 |
Externally published | Yes |
Celebrities as indirect spokespeople in advertising
Jasmina Ilicic, Cynthia M Webster
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Research › peer-review