Celebrities as indirect spokespeople in advertising

Jasmina Ilicic, Cynthia M Webster

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. IV), The Changing Roles of Advertising
EditorsMicael Dahlen, Sara Rosengren, Shintaro Okazaki
Place of PublicationWiesbaden Germany
PublisherSpringer Gabler
Pages103 - 114
Number of pages12
ISBN (Print)9783658023645
Publication statusPublished - 2013
Externally publishedYes

Cite this

Ilicic, J., & Webster, C. M. (2013). Celebrities as indirect spokespeople in advertising. In M. Dahlen, S. Rosengren, & S. Okazaki (Eds.), Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising (pp. 103 - 114). Wiesbaden Germany: Springer Gabler.
Ilicic, Jasmina ; Webster, Cynthia M. / Celebrities as indirect spokespeople in advertising. Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. editor / Micael Dahlen ; Sara Rosengren ; Shintaro Okazaki. Wiesbaden Germany : Springer Gabler, 2013. pp. 103 - 114
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Ilicic, J & Webster, CM 2013, Celebrities as indirect spokespeople in advertising. in M Dahlen, S Rosengren & S Okazaki (eds), Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. Springer Gabler, Wiesbaden Germany, pp. 103 - 114.

Celebrities as indirect spokespeople in advertising. / Ilicic, Jasmina; Webster, Cynthia M.

Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. ed. / Micael Dahlen; Sara Rosengren; Shintaro Okazaki. Wiesbaden Germany : Springer Gabler, 2013. p. 103 - 114.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - Celebrities as indirect spokespeople in advertising

AU - Ilicic, Jasmina

AU - Webster, Cynthia M

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SN - 9783658023645

SP - 103

EP - 114

BT - Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising

A2 - Dahlen, Micael

A2 - Rosengren, Sara

A2 - Okazaki, Shintaro

PB - Springer Gabler

CY - Wiesbaden Germany

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Ilicic J, Webster CM. Celebrities as indirect spokespeople in advertising. In Dahlen M, Rosengren S, Okazaki S, editors, Advances in Advertising Research (Vol. IV), The Changing Roles of Advertising. Wiesbaden Germany: Springer Gabler. 2013. p. 103 - 114