Celebrities as indirect spokespeople in advertising

Jasmina Ilicic, Cynthia M Webster

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationAdvances in Advertising Research (Vol. IV), The Changing Roles of Advertising
EditorsMicael Dahlen, Sara Rosengren, Shintaro Okazaki
Place of PublicationWiesbaden Germany
PublisherSpringer Gabler
Pages103 - 114
Number of pages12
ISBN (Print)9783658023645
Publication statusPublished - 2013
Externally publishedYes

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