Cause Related marketing: MOdels of Business Support for Charity

David Bednall, Ian Walker, Heather Le Roy, David Curl

Research output: Contribution to conferenceAbstractOther

Original languageEnglish
Pages317 - 317
Number of pages1
Publication statusPublished - 1999
EventAMS World Marketing Congress 1999 - University of Malta, Qawra, Malta
Duration: 23 Jun 199926 Jun 1999
Conference number: 9th

Conference

ConferenceAMS World Marketing Congress 1999
CountryMalta
CityQawra
Period23/06/9926/06/99

Cite this

Bednall, D., Walker, I., Le Roy, H., & Curl, D. (1999). Cause Related marketing: MOdels of Business Support for Charity. 317 - 317. Abstract from AMS World Marketing Congress 1999, Qawra, Malta.
Bednall, David ; Walker, Ian ; Le Roy, Heather ; Curl, David. / Cause Related marketing: MOdels of Business Support for Charity. Abstract from AMS World Marketing Congress 1999, Qawra, Malta.1 p.
@conference{41dd113e62a24b4a99097d97f8bce27f,
title = "Cause Related marketing: MOdels of Business Support for Charity",
author = "David Bednall and Ian Walker and {Le Roy}, Heather and David Curl",
year = "1999",
language = "English",
pages = "317 -- 317",
note = "AMS World Marketing Congress 1999 ; Conference date: 23-06-1999 Through 26-06-1999",

}

Bednall, D, Walker, I, Le Roy, H & Curl, D 1999, 'Cause Related marketing: MOdels of Business Support for Charity' AMS World Marketing Congress 1999, Qawra, Malta, 23/06/99 - 26/06/99, pp. 317 - 317.

Cause Related marketing: MOdels of Business Support for Charity. / Bednall, David; Walker, Ian; Le Roy, Heather; Curl, David.

1999. 317 - 317 Abstract from AMS World Marketing Congress 1999, Qawra, Malta.

Research output: Contribution to conferenceAbstractOther

TY - CONF

T1 - Cause Related marketing: MOdels of Business Support for Charity

AU - Bednall, David

AU - Walker, Ian

AU - Le Roy, Heather

AU - Curl, David

PY - 1999

Y1 - 1999

M3 - Abstract

SP - 317

EP - 317

ER -

Bednall D, Walker I, Le Roy H, Curl D. Cause Related marketing: MOdels of Business Support for Charity. 1999. Abstract from AMS World Marketing Congress 1999, Qawra, Malta.