Cause Related marketing: MOdels of Business Support for Charity

David Bednall, Ian Walker, Heather Le Roy, David Curl

Research output: Contribution to conferenceAbstract

Original languageEnglish
Pages317 - 317
Number of pages1
Publication statusPublished - 1999
EventAMS World Marketing Congress 1999 - University of Malta, Qawra, Malta
Duration: 23 Jun 199926 Jun 1999
Conference number: 9th

Conference

ConferenceAMS World Marketing Congress 1999
CountryMalta
CityQawra
Period23/06/9926/06/99

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