Cause Related marketing: MOdels of Business Support for Charity

David Bednall, Ian Walker, Heather Le Roy, David Curl

Research output: Contribution to conference › Abstract

Original language	English
Pages	317 - 317
Number of pages	1
Publication status	Published - 1999
Event	AMS World Marketing Congress 1999 - University of Malta, Qawra, Malta Duration: 23 Jun 1999 → 26 Jun 1999 Conference number: 9th

Conference	AMS World Marketing Congress 1999
Country/Territory	Malta
City	Qawra
Period	23/06/99 → 26/06/99

Cite this

@conference{41dd113e62a24b4a99097d97f8bce27f,

title = "Cause Related marketing: MOdels of Business Support for Charity",

author = "David Bednall and Ian Walker and {Le Roy}, Heather and David Curl",

year = "1999",

language = "English",

pages = "317 -- 317",

note = "AMS World Marketing Congress 1999 ; Conference date: 23-06-1999 Through 26-06-1999",

}