Cause-related marketing: an extension of the congruity concept

Allison C Ringer, Harmen Oppewal, David H B Bednall

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationBroadening the Boundaries: Proceedings of the ANZMAC 2005 Conference
EditorsSharon Purchase
Place of PublicationFremantle WA Australia
PublisherUWA Publishing
Pages198 - 206
Number of pages9
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference 2005 - Fremantle, Australia
Duration: 5 Dec 20057 Dec 2005
Conference number: 10th
http://anzmac.org/conference_archive/2005/

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference 2005
Abbreviated titleANZMAC 2005
Country/TerritoryAustralia
CityFremantle
Period5/12/057/12/05
Internet address

Cite this