Case studies: Storytelling or scientific research?

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Original languageEnglish
Title of host publicationCases in Strategic Management
Place of PublicationSouth Yarra Vic Australia
PublisherMacmillan Publishers
Pages41 - 61
Number of pages21
ISBN (Print)0732940834
Publication statusPublished - 1998

Cite this

McGuire, L. (1998). Case studies: Storytelling or scientific research? In Cases in Strategic Management (pp. 41 - 61). South Yarra Vic Australia: Macmillan Publishers.
McGuire, Linda. / Case studies: Storytelling or scientific research?. Cases in Strategic Management. South Yarra Vic Australia : Macmillan Publishers, 1998. pp. 41 - 61
@inbook{3782c3a266fe434cb5cfa0586802e703,
title = "Case studies: Storytelling or scientific research?",
author = "Linda McGuire",
year = "1998",
language = "English",
isbn = "0732940834",
pages = "41 -- 61",
booktitle = "Cases in Strategic Management",
publisher = "Macmillan Publishers",
address = "Australia",

}

McGuire, L 1998, Case studies: Storytelling or scientific research? in Cases in Strategic Management. Macmillan Publishers, South Yarra Vic Australia, pp. 41 - 61.

Case studies: Storytelling or scientific research? / McGuire, Linda.

Cases in Strategic Management. South Yarra Vic Australia : Macmillan Publishers, 1998. p. 41 - 61.

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

TY - CHAP

T1 - Case studies: Storytelling or scientific research?

AU - McGuire, Linda

PY - 1998

Y1 - 1998

M3 - Chapter (Book)

SN - 0732940834

SP - 41

EP - 61

BT - Cases in Strategic Management

PB - Macmillan Publishers

CY - South Yarra Vic Australia

ER -

McGuire L. Case studies: Storytelling or scientific research? In Cases in Strategic Management. South Yarra Vic Australia: Macmillan Publishers. 1998. p. 41 - 61