| Original language | English |
|---|---|
| Title of host publication | International Marketing: An Asia-Pacific Perspective |
| Place of Publication | Maryborough Vic Australia |
| Publisher | Prentice Hall |
| Pages | 384 - 389 |
| Number of pages | 6 |
| ISBN (Print) | 0 7248 0142 1 |
| Publication status | Published - 1999 |
Case 7 Ansell International
Susan Freeman
Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other