Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

Natvadee Anatamsombut, Soo Yeong Ewe

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Otherpeer-review


The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery service during COVID-19 affects the industry as well as the environment. Furthermore, practical solutions to the consequences are also provided to mitigate the environmental impacts and promote sustainability in the industry.
Original languageEnglish
Title of host publicationMarketing Case Studies in Emerging Markets
Subtitle of host publicationContemporary Multi-Industry Issues and Best-Practices
EditorsDilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent
Place of PublicationCham Switzerland
Number of pages15
ISBN (Electronic)9783031516894
ISBN (Print)9783031516887
Publication statusPublished - 2024

Publication series

NameSpringer Business Cases
ISSN (Print)2662-5431
ISSN (Electronic)2662-544X


  • Food delivery services
  • COVID-19
  • Plastic waste
  • sustainability
  • Thailand

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