Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

Natvadee Anatamsombut; Soo Yeong Ewe

doi:10.1007/978-3-031-51689-4_12

Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

Natvadee Anatamsombut, Soo Yeong Ewe

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

Abstract

The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery service during COVID-19 affects the industry as well as the environment. Furthermore, practical solutions to the consequences are also provided to mitigate the environmental impacts and promote sustainability in the industry.

Original language	English
Title of host publication	Marketing Case Studies in Emerging Markets
Subtitle of host publication	Contemporary Multi-Industry Issues and Best-Practices
Editors	Dilip S. Mutum, Soo Yeong Ewe, Ezlika M. Ghazali, Racheal Louis Vincent
Place of Publication	Cham Switzerland
Publisher	Springer
Pages	147-161
Number of pages	15
Edition	1st
ISBN (Electronic)	9783031516894
ISBN (Print)	9783031516887
DOIs	https://doi.org/10.1007/978-3-031-51689-4_12
Publication status	Published - 2024

Publication series

Name	Springer Business Cases
ISSN (Print)	2662-5431
ISSN (Electronic)	2662-544X

Keywords

Food delivery services
COVID-19
Plastic waste
sustainability
Thailand

Access to Document

10.1007/978-3-031-51689-4_12

1 Edited Book

Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices
Mutum, D. S. (ed.), Ewe, S. Y. (ed.), Ghazali, E. M. (ed.) & Louis Vincent, R. (ed.), 2024, 1st ed. Cham Switzerland: Springer. 257 p. (Springer Business Cases)
Research output: Book/Report › Edited Book › peer-review

Cite this

Anatamsombut, N., & Ewe, S. Y. (2024). Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand. In D. S. Mutum, S. Y. Ewe, E. M. Ghazali, & R. L. Vincent (Eds.), Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices (1st ed., pp. 147-161). (Springer Business Cases). Springer. https://doi.org/10.1007/978-3-031-51689-4_12

Anatamsombut, Natvadee ; Ewe, Soo Yeong. / Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand. Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. editor / Dilip S. Mutum ; Soo Yeong Ewe ; Ezlika M. Ghazali ; Racheal Louis Vincent. 1st. ed. Cham Switzerland : Springer, 2024. pp. 147-161 (Springer Business Cases).

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abstract = "The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery service during COVID-19 affects the industry as well as the environment. Furthermore, practical solutions to the consequences are also provided to mitigate the environmental impacts and promote sustainability in the industry.",

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Anatamsombut, N & Ewe, SY 2024, Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand. in DS Mutum, SY Ewe, EM Ghazali & RL Vincent (eds), Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. 1st edn, Springer Business Cases, Springer, Cham Switzerland, pp. 147-161. https://doi.org/10.1007/978-3-031-51689-4_12

Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand. / Anatamsombut, Natvadee; Ewe, Soo Yeong.
Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. ed. / Dilip S. Mutum; Soo Yeong Ewe; Ezlika M. Ghazali; Racheal Louis Vincent. 1st. ed. Cham Switzerland: Springer, 2024. p. 147-161 (Springer Business Cases).

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

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AB - The rapid growth of the food delivery industry in Thailand has brought various challenges affecting the environment and the stakeholders in the industry. These challenges intensify energy consumption, plastic waste, and poor well-being and protection for food delivery riders. This book chapter illustrates how the remarkable trend of food delivery service during COVID-19 affects the industry as well as the environment. Furthermore, practical solutions to the consequences are also provided to mitigate the environmental impacts and promote sustainability in the industry.

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Anatamsombut N, Ewe SY. Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand. In Mutum DS, Ewe SY, Ghazali EM, Vincent RL, editors, Marketing Case Studies in Emerging Markets: Contemporary Multi-Industry Issues and Best-Practices. 1st ed. Cham Switzerland: Springer. 2024. p. 147-161. (Springer Business Cases). doi: 10.1007/978-3-031-51689-4_12

Case 11: Delivering convenience in crisis—food delivery during the COVID-19 in Thailand

Abstract

Publication series

Keywords

Access to Document

Research output

Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices

Cite this