Case 10: Heng Hiap Industries—Pioneer in the plastic recycling industry

Shamim Ahmed Khan, Soo Yeong Ewe

Malaysia School of Business

Research output: Chapter in Book/Report/Conference proceeding › Chapter (Book) › Other › peer-review

1 Edited Book

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2024

Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices
Mutum, D. S. (Editor), Ewe, S. Y. (Editor), Ghazali, E. M. (Editor) & Louis Vincent, R. (Editor), 2024, 1st ed. Cham Switzerland: Springer. 257 p. (Springer Business Cases)
Research output: Book/Report › Edited Book › peer-review