Can virtual events be a sustainability driver? creative destruction, motorsport, and the case of Extreme E

Hans Erik Næss, Jeongbeom Hahm

Research output: Chapter in Book/Report/Conference proceedingChapter (Book)Researchpeer-review

Abstract

The use of fossil-fuel technology and extensive travel to different venues with large sets of equipment, even around the world, pretty much disqualify the environmental use of ‘sustainable’ in motorsport. But can actors in motorsport contribute to a more sustainable world by other means, such as through an innovative championship design? To explore this question, this chapter draws upon a virtual ethnography of the 2023 Desert X Prix in Saudi Arabia, which is a part of the Extreme E championship (a global racing series which uses electric off-road buggies). To reduce CO2 emissions, physical spectators are not allowed at Extreme E events. Instead, the events offer a digital experience which blends racing with sustainability education and activities about local challenges. As sustainability commitments require a personal connection to the issues at hand, operationalised through servicing spectators and audiences, this chapter explores whether the novel format of Extreme E could act as inspiration for future sport events in general.
Original languageEnglish
Title of host publicationThe Routledge Handbook of Events and Sustainability
EditorsJulie Whitfield, Mary Beth Gouthro, Miguel Moital
Place of PublicationAbingdon UK
PublisherRoutledge
Chapter29
Pages354-363
Number of pages10
Edition1st
ISBN (Electronic)9781003269311
ISBN (Print)9781032216324, 9781032216348
DOIs
Publication statusPublished - 2025

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