Calendar girls and bodybuilders: Is activism a brand strategy?

Janice Valerie Fordyce Brace-Govan

Calendar girls and bodybuilders: Is activism a brand strategy?

Janice Valerie Fordyce Brace-Govan

Department of Marketing

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research
Editors	Stefania Borghini, Mary Ann McGrath, Cele C Otnes
Place of Publication	Duluth MN USA
Publisher	Association for Consumer Research
Pages	202 - 207
Number of pages	6
Volume	8
ISBN (Print)	0915552604
Publication status	Published - 2008
Event	European Conference of the Association for Consumer Research 2007 - Milan, Italy Duration: 10 Jul 2007 → 14 Jul 2007 Conference number: 8th

Conference

Conference	European Conference of the Association for Consumer Research 2007
Country/Territory	Italy
City	Milan
Period	10/07/07 → 14/07/07

Cite this

Brace-Govan, Janice Valerie Fordyce. / Calendar girls and bodybuilders: Is activism a brand strategy?. European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research. editor / Stefania Borghini ; Mary Ann McGrath ; Cele C Otnes. Vol. 8 Duluth MN USA : Association for Consumer Research, 2008. pp. 202 - 207

@inproceedings{1a5331a450354d29a11edd2ae3997507,

title = "Calendar girls and bodybuilders: Is activism a brand strategy?",

author = "Brace-Govan, \{Janice Valerie Fordyce\}",

year = "2008",

language = "English",

isbn = "0915552604",

volume = "8",

pages = "202 -- 207",

editor = "Stefania Borghini and McGrath, \{Mary Ann\} and Otnes, \{Cele C\}",

booktitle = "European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research",

publisher = "Association for Consumer Research",

note = "European Conference of the Association for Consumer Research 2007 ; Conference date: 10-07-2007 Through 14-07-2007",

}

Brace-Govan, JVF 2008, Calendar girls and bodybuilders: Is activism a brand strategy? in S Borghini, MA McGrath & CC Otnes (eds), European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research. vol. 8, Association for Consumer Research, Duluth MN USA, pp. 202 - 207, European Conference of the Association for Consumer Research 2007, Milan, Italy, 10/07/07.

Calendar girls and bodybuilders: Is activism a brand strategy? / Brace-Govan, Janice Valerie Fordyce.
European Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research. ed. / Stefania Borghini; Mary Ann McGrath; Cele C Otnes. Vol. 8 Duluth MN USA: Association for Consumer Research, 2008. p. 202 - 207.

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review