Calendar girls and bodybuilders: Is activism a brand strategy?

Janice Valerie Fordyce Brace-Govan

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationEuropean Advances in Consumer Research, Volume 8: Proceedings of the 8th European Conference of the Association for Consumer Research
EditorsStefania Borghini, Mary Ann McGrath, Cele C Otnes
Place of PublicationDuluth MN USA
PublisherAssociation for Consumer Research
Pages202 - 207
Number of pages6
Volume8
ISBN (Print)0915552604
Publication statusPublished - 2008
EventEuropean Conference of the Association for Consumer Research - Milan Italy, Duluth MN USA
Duration: 1 Jan 2008 → …

Conference

ConferenceEuropean Conference of the Association for Consumer Research
CityDuluth MN USA
Period1/01/08 → …

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