TY - JOUR
T1 - Bytedance’s global rise
T2 - An exemplar of strategic adaptability and digital innovation in a global context
AU - Perdana, Arif
AU - Bharathi, S. Vijayakumar
N1 - Publisher Copyright:
© Association for Information Technology Trust 2023.
PY - 2023/10/30
Y1 - 2023/10/30
N2 - In 2023, ByteDance, a prominent Chinese technology firm, rose to entrepreneurship prominence. It is the world's leading start-up, with a market capitalization of over $353 billion. This case study examines ByteDance’s remarkable journey from humble beginnings to rapid ascent to global fame. The case discusses the strategic importance of its flagship products, TikTok and Toutiao. Many innovative technologies and pivotal offerings have placed ByteDance alongside significant players such as Google and Facebook. The case navigates through the numerous obstacles encountered by ByteDance, encompassing the intense competition in the global technology industry and the imminent uncertainties posed by a constantly evolving future. Our case reflects the company's unwavering commitment, forward-thinking vision, and innovative technologies. The case also analyses how ByteDance has maintained its competitive advantage through cutting-edge technologies and visionary innovations. It illustrates the company's commitment to excellence and innovation as essential to its success. ByteDance's narrative is a remarkable depiction of success despite adversity, demonstrating the company’s exceptional achievements.
AB - In 2023, ByteDance, a prominent Chinese technology firm, rose to entrepreneurship prominence. It is the world's leading start-up, with a market capitalization of over $353 billion. This case study examines ByteDance’s remarkable journey from humble beginnings to rapid ascent to global fame. The case discusses the strategic importance of its flagship products, TikTok and Toutiao. Many innovative technologies and pivotal offerings have placed ByteDance alongside significant players such as Google and Facebook. The case navigates through the numerous obstacles encountered by ByteDance, encompassing the intense competition in the global technology industry and the imminent uncertainties posed by a constantly evolving future. Our case reflects the company's unwavering commitment, forward-thinking vision, and innovative technologies. The case also analyses how ByteDance has maintained its competitive advantage through cutting-edge technologies and visionary innovations. It illustrates the company's commitment to excellence and innovation as essential to its success. ByteDance's narrative is a remarkable depiction of success despite adversity, demonstrating the company’s exceptional achievements.
KW - biographical note
KW - ByteDance
KW - digital innovation
KW - Digital strategy
KW - TikTok
KW - Toutiaou
UR - http://www.scopus.com/inward/record.url?scp=85175435961&partnerID=8YFLogxK
U2 - 10.1177/20438869231211598
DO - 10.1177/20438869231211598
M3 - Article
AN - SCOPUS:85175435961
SN - 2043-8869
JO - Journal of Information Technology Teaching Cases
JF - Journal of Information Technology Teaching Cases
ER -