Buyer uncertainty as preconceived cognitive dissonance

Chin Chuan Gan, Ding Hooi Ting

    Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

    Original languageEnglish
    Title of host publicationANZMAC 2011 Conference Proceedings
    EditorsMartin MacCarthy
    Place of PublicationPerth WA Australia
    PublisherEdith Cowan University
    Pages1 - 8
    Number of pages8
    ISBN (Print)9780646563305
    Publication statusPublished - 2011
    EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2011) - Perth Convention and Exhibition Centre, Perth WA, Australia
    Duration: 28 Nov 201130 Nov 2011

    Conference

    ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2011)
    Abbreviated titleANZMAC 2011
    CountryAustralia
    CityPerth WA
    Period28/11/1130/11/11

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