@inproceedings{f7f2f9a0492f4551aecb069bba9068d3,
title = "Buyer uncertainty as preconceived cognitive dissonance",
author = "Gan, {Chin Chuan} and Ting, {Ding Hooi}",
year = "2011",
language = "English",
isbn = "9780646563305",
pages = "1 -- 8",
editor = "Martin MacCarthy",
booktitle = "ANZMAC 2011 Conference Proceedings",
publisher = "Edith Cowan University",
address = "Australia",
note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2011), ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",
}