Buyer uncertainty as preconceived cognitive dissonance

Chin Chuan Gan, Ding Hooi Ting

Research output: Chapter in Book/Report/Conference proceeding › Conference Paper › Research › peer-review

Original language	English
Title of host publication	ANZMAC 2011 Conference Proceedings
Editors	Martin MacCarthy
Place of Publication	Perth WA Australia
Publisher	Edith Cowan University
Pages	1 - 8
Number of pages	8
ISBN (Print)	9780646563305
Publication status	Published - 2011
Event	Australian and New Zealand Marketing Academy Conference (ANZMAC 2011) - Perth Convention and Exhibition Centre, Perth WA, Australia Duration: 28 Nov 2011 → 30 Nov 2011

Conference	Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)
Abbreviated title	ANZMAC 2011
Country	Australia
City	Perth WA
Period	28/11/11 → 30/11/11

Cite this

@inproceedings{f7f2f9a0492f4551aecb069bba9068d3,

title = "Buyer uncertainty as preconceived cognitive dissonance",

author = "Gan, {Chin Chuan} and Ting, {Ding Hooi}",

year = "2011",

language = "English",

isbn = "9780646563305",

pages = "1 -- 8",

editor = "Martin MacCarthy",

booktitle = "ANZMAC 2011 Conference Proceedings",

publisher = "Edith Cowan University",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference (ANZMAC 2011), ANZMAC 2011 ; Conference date: 28-11-2011 Through 30-11-2011",

}

TY - GEN

T1 - Buyer uncertainty as preconceived cognitive dissonance

AU - Gan, Chin Chuan

AU - Ting, Ding Hooi

PY - 2011

Y1 - 2011

M3 - Conference Paper

SN - 9780646563305

SP - 1

EP - 8

BT - ANZMAC 2011 Conference Proceedings

A2 - MacCarthy, Martin

PB - Edith Cowan University

CY - Perth WA Australia

T2 - Australian and New Zealand Marketing Academy Conference (ANZMAC 2011)

Y2 - 28 November 2011 through 30 November 2011

ER -