Buyer uncertainty as preconceived cognitive dissonance

Chin Chuan Gan, Ding Hooi Ting

Research output: Chapter in Book/Report/Conference proceedingConference PaperResearchpeer-review

Original languageEnglish
Title of host publicationANZMAC 2011 Conference Proceedings
EditorsMartin MacCarthy
Place of PublicationPerth WA Australia
PublisherEdith Cowan University
Pages1 - 8
Number of pages8
ISBN (Print)9780646563305
Publication statusPublished - 2011
EventAustralian and New Zealand Marketing Academy Conference (ANZMAC 2011) - Perth Convention and Exhibition Centre, Perth WA, Australia
Duration: 28 Nov 201130 Nov 2011


ConferenceAustralian and New Zealand Marketing Academy Conference (ANZMAC 2011)
Abbreviated titleANZMAC 2011
CityPerth WA

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