Buyer animosity in business to business markets: Evidence from the French nuclear tests

Ronald William Edwards, Anne Marie Gut, Felix Tinoziva Mavondo

Research output: Contribution to journalArticleResearchpeer-review

34 Citations (Scopus)
Original languageEnglish
Pages (from-to)483 - 492
Number of pages10
JournalIndustrial Marketing Management
Volume36
Issue number4
Publication statusPublished - 2007

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