Building the Brand-driven Business

Operationalize Your Brand to Drive Profitable Growth

Research output: Contribution to journalReview ArticleResearchpeer-review

Original languageEnglish
Number of pages1
JournalJournal of Product & Brand Management
Volume14
Issue number3
DOIs
Publication statusPublished - 1 May 2005

Keywords

  • Brand management
  • Marketing strategy

Cite this

@article{5b448df04591482fb753d4bf3aab57ba,
title = "Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth",
keywords = "Brand management, Marketing strategy",
author = "Colin Jevons",
year = "2005",
month = "5",
day = "1",
doi = "10.1108/10610420510601102",
language = "English",
volume = "14",
journal = "Journal of Product and Brand Management",
issn = "1061-0421",
publisher = "Emerald",
number = "3",

}

Building the Brand-driven Business : Operationalize Your Brand to Drive Profitable Growth. / Jevons, Colin.

In: Journal of Product & Brand Management, Vol. 14, No. 3, 01.05.2005.

Research output: Contribution to journalReview ArticleResearchpeer-review

TY - JOUR

T1 - Building the Brand-driven Business

T2 - Operationalize Your Brand to Drive Profitable Growth

AU - Jevons, Colin

PY - 2005/5/1

Y1 - 2005/5/1

KW - Brand management

KW - Marketing strategy

UR - http://www.scopus.com/inward/record.url?scp=84993079033&partnerID=8YFLogxK

U2 - 10.1108/10610420510601102

DO - 10.1108/10610420510601102

M3 - Review Article

VL - 14

JO - Journal of Product and Brand Management

JF - Journal of Product and Brand Management

SN - 1061-0421

IS - 3

ER -