Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Colin Jevons

doi:10.1108/10610420510601102

Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Colin Jevons

Department of Marketing

Research output: Contribution to journal › Review Article › Research › peer-review

1 Citation (Scopus)

Original language	English
Number of pages	1
Journal	Journal of Product & Brand Management
Volume	14
Issue number	3
DOIs	https://doi.org/10.1108/10610420510601102
Publication status	Published - 1 May 2005

Keywords

Brand management
Marketing strategy

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10.1108/10610420510601102

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title = "Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth",

keywords = "Brand management, Marketing strategy",

author = "Colin Jevons",

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Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth

Keywords

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