Building strong brands through the management of integrated marketing communications

Michael John Reid

Research output: Contribution to journal › Article › Research › peer-review

Original language	English
Pages (from-to)	37 - 53
Number of pages	17
Journal	International Journal of Wine Marketing
Volume	14
Issue number	3
Publication status	Published - 2002

Cite this

@article{120488a57fc34b25890469962b24ba63,

title = "Building strong brands through the management of integrated marketing communications",

author = "Reid, {Michael John}",

year = "2002",

language = "English",

volume = "14",

pages = "37 -- 53",

journal = "International Journal of Wine Marketing",

issn = "0954-7541",

publisher = "Emerald Group Publishing Limited",

number = "3",

}